Why Sponsor

• You will have direct access to 500+ CTOs, CIOs and Heads of IT at leading companies globally who have Cloud migration issues. We will be attracting those senior decision-makers to the event who may not be able to spend time at physical conferences or those who have had their travel budgets slashed.

• Virtual Booth – all the components of a physical booth: booth chat, video product demos, upload white papers and case studies. On average 33% of the delegates will be in the booth area at any one time (far, far more than at a physical event). You will also receive data on who visited your booth and what they downloaded:
  

• Immense Networking Opportunity: you can search delegates by name, job title, or company, in order to engage with them directly.

• Speaking Opportunities (preferably case study-led)

• Host a Discussion Forum on a subject of your choice

• 25% of lead generation takes place in the 90-day “on-demand” period, post conference.

Lead Capture
Lead reports can be downloaded in real time making immediate connection with prospects a reality. This enables businesses to make a phone call or send an e-mail to a prospect quickly, even while they are still in your booth. Each sponsor receives the following lead details: con­tact info, profile information (filled out at registration: i.e. business focus, decision making authority, etc.), what content was viewed, how long it was viewed and the transcript of the con­versation. The data portal is a revolution for converting your hundreds of leads into “deals.” Get detailed information on everyone who visited your booth, along with transcripts of all your communications during the show.

Why Virtual?
“...marketers continue to focus more of their budgets on digital marketing, where effectiveness can be measured more precisely in click-throughs, information downloads and other forms of immediate viewer response...”

“consumers increasingly use digital media not just to research products and services but to engage the companies they buy from as well as other consumers who may have valuable insights……Even executives responsible for multi-million dollar corporate procurements conduct research for their purchases on the web…”
Future Tense: The Global CMO –
Economist Intelligence Unit: 2008

“We find now that even high-level executives are browsing for information online. They’re starting off with search engines, but then move to forums and blogging sites. So you’ve got to get your information out there in all formats now. You’ve got to be more integrated.”
Richard McCormack, Senior VP Marketing, Fujitsu
Computer Systems (North America)

Plus an extensive targeted marketing campaign, including email marketing, social media and search engine marketing.

Media Partners: